I'm Elaina,
a Product Design Lead
based in San Francisco.

I design AI-native products that make complex decisions feel effortless. Over the past 13+ years I've helped teams at Quizlet, Meta, Trainline, and LinkedIn turn ambitious product bets into experiences used by millions.

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FEATURED WORK

Delivering a 0-1 Travel Experience

TRAINLINE

Defining and delivering an AI-native Search

TRAINLINE

Closing the Post‑Exam Retention Cliff

QUIZLET

Designing Trust into brand new experiences

FACEBOOK MESSENGER

Setting a vision for core Search

TRAINLINE

Leading a Design-first initiative

Hidden Words to protect Creators

INSTAGRAM

Revamping the core user workflow

▸ ABOUT

I thrive in early, ambiguous product spaces where technology is moving faster than user expectations. My work combines product strategy, systems thinking, and hands-on design to shape AI experiences people understand, trust, and adopt.

▸ I'VE WORKED AT